Facebook Wants News Feed to Feature Less News (or Brands)

Facebook move will play out in long-term

As we make these updates, Pages may see their reach, video watch time and referral traffic decrease.

"Quality journalism remains a key driver of audience, regardless of the distribution channel", said Lau.

Known for setting annual personal goals ranging from killing his own food to learning Mandarin, Zuckerberg's stated mission for this year is to "fix" the social network, including by targeting abuse and hate, and making sure visiting Facebook is time well spent.

Facebook has previously been criticised for algorithms that may have prioritized misleading news and misinformation in people's feeds.

Shares of Facebook slid more than 5 percent to $177.31 in premarket trading Friday after the change was unveiled.

While this may be another blow to publishers and brands, many already took the first big hit a year ago. However, during that time, Facebook's unique audience has continued to grow. Mr Mark Zuckerberg, founder of Facebook, on Thursday posted, "Research shows that strengthening our relationships improves our well-being and happiness".

That data coincides with Facebook'scrackdown on clickbait, those sensational posts that exclaim, "You won't believe what happens next!" or "See what this Hollywood star looks like now!"

"There will be less opportunity to expose Facebook users to brands", Cakmak said. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. Dotface's videos about a South Korean mother giving a hug to young sexual minority people who could not tell their parents about their sexual orientation struck a chord with viewers around the world, accruing 5 million views and many shares, comments and likes.

It will most likely affect them negatively.

Freeland hails Trump's 'sensible' suggestion of NAFTA talks extension
But the Mexican peso fell by the most in almost three weeks on Thursday, extending Wednesday's slide, on worries over NAFTA.

The changes might make it harder to get messaging to people about a short-term sale, Taylor said.

The US election in 2016 saw a string of adverts making misleading or factually inaccurate statements about political candidates gain traction on the site.

If he is honest about reducing the fake and low-calorie news stories clogging up users' Facebook feed, Zuckerberg could turn to the press for help.

A large part of brands and media companies' strategies is to post articles and videos from their pages to engage consumers - items that aren't considered "meaningful interactions" between people.

In other words, Facebook wants its products to be fun and useful for its users.

Facebook and companies from Twitter to Apple have been confronting a mounting public backlash against technology and social media, as the public grapples with a constantly connected life in which they are exposed to fake or biased news, cyber bullying and even internet addiction. "I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions", Zuckerberg continued.

"Since there's more public content than posts from your friends and family, the balance of what's in news feed has shifted away from the most important thing Facebook can do - help us connect with each other", Zuckerberg said. Zuckerberg acknowledged that he expects this will mean people spend less time on Facebook, but he hopes the time they do spend "will be more valuable".

Facebook's "People You May Know" algorithm is one of its most powerful tools, but also a big reason the social network can feel like it's run by a sociopathic manipulator.

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