Amazon launches Echo Spot in the UK

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Amazon Music will be available in Australia on iOS, Android, PC, Mac and on any web browser.

Although Echo's rival Google Home has had a six-month head start in Australia, arriving last year, and while Apple's Siri which predates Alexa by three years-Alexa still remain the pioneer when it comes to smart speaker technology, with the device experiencing rapid growth in the smart home market.

Amazon's Alexa powered range of devices have been incredibly popular in a number of countries like the United States, the United Kingdom and Europe, it will be interesting to see if the devices are also popular in Australia and New Zealand.

The battle over virtual assistant supremacy was clearly won by Google at CES; however, the market leaders in this segment continues to be Amazon Alexa, and the reason is that Amazon CEO Jeff Bezos has applied a very effective strategy to enter this market. The Echo devices will be localised for Australia, from Alexa sounding like an Aussie or Kiwi, to recognising our various local accents, as well as providing local news bulletins, weather forecasts, sports scores and surf reports.

But one of the biggest new plays for Amazon is Amazon Music Unlimited, which also launched locally this week with the addition of a backlist of local Australian talent, a local top 50 playlist, and an Australian rock royalty list.

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Alexa is Amazon's own digital assistant, the voice behind the Echo range of speakers and bitter rival of Google's own smart assistant ecosystem, now comprised of the Google Home and Google Home Mini. With the latest developer tools, however, Amazon also wants Alexa in the kitchen and ...

"This is NAB's first step in providing "authorised information" for customer, after we were the first major Australian bank to launch our Google Assistant app a few months ago, which focused on publicly available information", he explained.

"In the future, we certainly see this experience turning into one where you can pay bills, make funds transfers or even purchase items at the command of your voice", said Davey.

"Alexa, turn it up", "Alexa, skip this song" and "Alexa, which song is this?" will be your best friend - as will Amazon Music Unlimited, which, thankfully, features a whole lot of functions I came to know and love with Pandora. The smart speakers also claim to give provide users with the ability to make and take calls, plus receive and send text message.

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