Google Took Down 700000 Apps From Google Play In 2017

Google Play Downloads Hit Record High in Q4 Leads App Store by 145 Percent App Annie

Google has announced that the company has removed more than 700,000 malicious apps from the Google Play Store.

Google claimed it was able to do this "through significant improvements in our ability to detect abusive app content and behaviors - such as impersonation, inappropriate content, or malware - through new machine learning models and techniques". In an attempt to identify repeat offenders and abusive developer networks at scale, Google has developed new detection models and techniques. Machine learning plays a key role here in helping human reviewers keep an eye out for bad apps and malicious developers.

Google says apps trying to deceive users by impersonating famous apps is one of the most common violations on the platforms. Famous titles get a lot of search traffic for particular keywords, so the bad actors try to amass installs leveraging such traffic. Many of these games were targeted to children and had already garnered over 1 million installs before they were removed. Tens of thousands of apps featuring inappropriate content like pornography, extreme violence, hate and illegal activities were also pulled. The number is a 70 percent jump from the number of apps it removed a year before. At the 2017 Google I/O conference, the company said 20,000 dedicated processors reviewed 500,000 apps a day for potential malware. For example, apps that conduct SMS fraud, act as trojans, or phishing user's information falls under PHAs.

The battle over clean, non-malicious apps on Google Play is a never-ending battle that Google is constantly finding new ways to address.

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If you'd like to know more about the types of apps that Google takes down to protect you, hit up that link below. This revenue growth was actually eclipsed by three of its fellow top 10 apps, though: CBS at 128 percent, Starz at 147 percent and YouTube at 154 percent. Google Play Protect scans through Google Play Store looking for abusive or malicious apps.

Since a year ago, Google has been very strict over the applications on Google Play Store.

Google put all of the various malware scanning under Google Play Protect past year. "Now that Google Play has reached critical mass, we've definitely shifted gears to focus on building a trusted and safe store". "We have much more data than before for the models train on so can better detect nuances and hidden abuse", the Google rep said.

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