A 'super' hint from Amazon?

Alexa can

And since Amazon definitely wanted its Super Bowl LII to mention she-who-shall-not-be-named, and refer to her frequently, the company had to come up with a different way to do so in order to avoid hacking off everyone who already owns an Echo device.

This is part of the patent that Amazon filed in September 2014 titled "Audible command filtering".

Amazon has said that it employs "acoustic fingerprinting technology that can distinguish between the ad and actual customer utterances" to ensure that its ads don't wake up Alexa-powered speakers by mistake. Manoj Sindhwani, director for Speech Recognition, explains that our teams build acoustic fingerprints on-the-fly within our AWS cloud.

Of course, the dynamic fingerprinting can not fight all the incoming trigger words, so it will work on 80-90% devices.

Amazon just blogged about this topic and shed perhaps a bit more light on it. However, a tech enthusiast on Reddit seems to have dug out the secret, according to Bloomberg.

Nintendo preparing more hardware for the Switch
After Nintendo's latest earnings report, we got a clearer look than ever into exactly how successful Nintendo is right now. That's up from its initial projection to sell 10 million Switch machines, which was raised a year ago to 14 million.

Amazon's Alexa digital assistant is no small fry - the company is selling smart Echo speakers in huge numbers, and it's important to make sure the user experience is good. Hopefully, the game is close and shaping up for an exciting finish as fans will be glued to their TV screens to see the new spot for Amazon Alexa.

But did the spot, which poked fun at the idea of Alexa losing her "voice", actually include a hint at the future location of Amazon's second headquarters?

Acknowledging the success of Amazon Alexa devices, during the fourth-quarter earnings call, Amazon chief financial officer Brian Olsavsky said: "We are very happy with the results of Alexa".

These frequencies aren't outside the range of human hearing, but we're not very sensitive to that sort of sound.

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