Amazon to Drop Nest as Google War Escalates

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The decision from Amazon's retail team was reportedly relayed through a conference call late previous year and they were informed that the decision came from the top (and we assume it's CEO Jeff Bezos they were pertaining to). Google's parent company Alphabet purchased Nest in 2014 and later made the smart home products division a separate company, but Google reabsorbed Nest last month in a potential move to address Amazon's looming threat, as rejoining the two divisions ultimately allows Google to better sync its manufacturing and retail distribution.

The report comes from Business Insider, with the site claiming Amazon informed Nest it would stop listing the firm's products late past year.

In the wake of the decision, Nest said it would stop selling all its products via Amazon.

The spat between Amazon and Google is escalating, with the latter preparing to stop sales of a slew of its gadgets on the online shopping site.

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As reacting to the news, Nest will no longer vend any of its products on Amazon after current inventory runs out.

Amazon's decision is expected to heat up even more its ongoing battle with Google over the smart home market. Only time will tell how the feud between the two tech giants will play out.

Both Nest and Amazon has declined to comment, the report said. In response, Google prevented Amazon's Fire TV and Echo Show devices from getting access to YouTube.

Amazon's decision to stop selling competing Google products reflects its dedication to making a name for itself the field of future computing platforms. The company debuted Amazon Key last fall, which is powered by a home security camera and smart lock that recognize delivery personnel and lets them enter a home to deliver a package. Nest has a mixed track record at Google, though, so it's also possible the company is bringing it closer to home in order to redeploy its talent towards other parts of Google's smart ecosystem. The company reportedly spent over $1 billion for Ring in a trail fastening track its task of turning Alexa the ruling digital assistant in the homes of consumers. Amazon already has previous when it comes to removing Google-affiliated items from sale.

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