Facebook enables update to make data settings, tools 'easier to find'

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Social media giant Facebook has confirmed it is to abandon a number of partnerships with data brokerage firms that help advertisers target specific users for their campaigns.

At the same time, the social networking company wants to make it easier for users to control the data they share with apps and to require heightened terms for business-to-business applications.

The social-media giant is under scrutiny for its data-privacy practices following the revelation that Cambridge Analytica scraped data from 50 million Facebook users, which it reportedly used to influence USA elections.

"We are disappointed that the New Zealand privacy commissioner asked us to provide access to a year's worth of private data belonging to several people and then criticised us for protecting their privacy".

Due to the ongoing Facebook data breach scandal, many celebrities are deleting their accounts.

Privacy settings had previously been spread over at least 20 screens.

Following Facebook's announcement, shares in Acxiom, the largest data collection company in the United States, fell more than 10% in after-hours trading. This ranges from what ads users see, the ability to add two-factor authentication, and controlling who sees a user's profile. The recent Cambridge Analytica scandal has revealed how Facebook has misused personal information of millions of users and how Facebook may potentially misuse user data in the future. Speaking to media on Thursday, Ravi Shankar Prasad said, "We are very tough when it comes to data protection in India".

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Furthermore, I think if we the constitutional provisions we might be endangering the fortunes of our party. President Muhammadu Buhari has called the extension of tenures of the APC Executives unconstitutional.

"We've heard loud and clear that privacy settings and other important tools are too hard to find and that we must do more to keep people informed", chief privacy officer Erin Egan and deputy general counsel Ashlie Beringer said in a blog post.

So if you used Facebook's direct video recording option, videos you discarded - and assumed were deleted - were still stored in your account.

The social network said it is also shutting down 'Partner Categories, ' a feature which enables more precise targeting of ads by combining information from Facebook with data aggregated by outside companies such as Experian and Acxiom. It should not be surprising that Facebook will have records of all your Messenger app calls and messages, a list of advertisers they've given your information to and a history of your posts, pictures and interactions. One can also delete anything from their profile or their timeline. When you take one of those quizzes provided through a third-party app, the developer is able to access not only your data but the data of all of your friends as well.

While they are trying to regain trust with consumers by pushing out the new measures, it's likely they would have come in whether the data scandal had happened or not.

Facebook said it will conduct an in-depth review of its platform in the coming days.

It is not the only survey to raise questions about the health of Facebook's brand: Earlier this week, an Angus-Reid poll indicated that 64 per cent of Canadians surveyed intend to either use Facebook less, or change their privacy settings, because of concerns over the use of data on the platform.

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