How Facebook Users Are Responding To The Cambridge Analytica Scandal

Zuckerberg's ads apologizing for a data breach that leaked details from 50 million Facebook users ran in the New York Times Washington Post and Wall Street Journal in the US

The new settings come in the wake of the Cambridge Analytica data scandal which has rocked the social network in recent weeks, after a whistleblower claimed the personal information of 50m Facebook users had been harvested without their consent and used to target them with personalised adverts using the 2016 US Presidential election.

In addition to working for the Trump and Leave campaigns in 2016, the firm also meddled in foreign elections, which Wylie said they treated as "projects" to pass the time - you know, like other rich people pastimes, like playing squash or betting on race horses.

In a tweet, Wylie likened SCL's presence and work in India to "modern colonialism" and posted what can only be described as SCL's "brochure of achievements" in India.

The official British note of approval was one of over 100 pages of documents handed over to the digital, media, culture and sport select committee by Cambridge Analytica whistleblower Christopher Wylie earlier this week, following a oral hearing that lasted almost four hours.

SCL has a database of over 600 districts and 7 lakh villages, which is constantly updated. The information disclosed by Wylie shows that SCL worked on collecting data for political parties between 2003 and 2011 for many states, including Uttar Pradesh, Bihar, Rajasthan, Madhya Pradesh, West Bengal, Kerala, Assam and Jharkhand.

The government last Friday had issued a notice seeking details relating to breach of data from Facebook particularly with regard to reports in the media about questionable practices attributed to Cambridge Analytica in their efforts to influence elections.

He had also mentioned that he believes Congress party was one of its clients. "I mean India is so big that you know that one state can be, you know, as big as Britain".

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Cambridge Analytica whistleblower Christopher Wylie has disclosed that Congress might have taken the services of Cambridge Analytica during elections, at least regionally. It is not clear from the documents whether the data the company used was acquired through Facebook and whether the company misused private data.

The British company is also accused of using dirty tricks in other election campaigns, including in Kenya where political strategist Dan Muresan, 32, was found dead in 2012 after a deal "went sour".

While Cambridge Analytica denied the allegations, the media reports have caused concerns across the globe with law enforcement authorities from the USA and the United Kingdom summoning Cambridge Analytica and Facebook's Mark Zuckerberg. To buttress his claims, he shared three documents related to SCL India - the Indian wing of CA's parent company SCL Group - on Twitter.

Cambridge Analytica is a political consulting firm that blends strategic communications with data brokerage and data mining.

Kalin is said to have told Eustace what "we could do with you once you are in government" and what the candidate might say in his campaign.

More recently, media reports have noted that Cambridge Analytica representatives held meetings with top BJP and Congress leaders to secure a deal for the upcoming 2019 elections. United States lawmakers have also requested Zuckerberg testify to Congress about the network's handling of user data.

Wylie believes that it is "very reasonable" to say that CA's activities may have swung the Brexit vote, although he stressed he was not anti-Facebook, anti-social media or anti-data.

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