Ford dropping all but 2 cars to focus on trucks, SUVs

Specifically, Ford is getting rid of the following models: the Fiesta, Focus, Fusion, C-Max, and Taurus.

Ford outlined the bold strategy shifts in a news release about its first-quarter financial results, which continues a streak of billion-dollar profits. The automaker says it made $1.74 billion, or 43 cents per share, compared with $1.59 billion, or 40 cents per share a year ago.

Ford's revenue worldwide increased 7 percent to $42 billion for the quarter.

Ford plans to cut $11.5 billion in operating costs and reduce spending by $5 million from 2019 to 2022.

Ford predicted that by 2020, nearly 90 percent of its portfolio would be trucks, SUVs and CUVs, and commercial transportation like vans and police cars. That is on top of about $14 billion in efficiencies the company had already promised to achieve in the next several years.

Meanwhile, Ford's two plants in the Windsor area make larger engines for F-Series pick-ups, E-Series vans and the V8 for the Mustang sports vehicle, which will continue to be made in MI. A spokesman for Ford confirmed that the Focus BEV will not return for another generation.

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With global manufacturers seeking ways to enter new SUV and crossover segments, Ford is trying to utilise the worldwide popularity and doing its bit to expand the footprint. Let's be honest, when was the last time you got excited about a Ford vehicle that didn't have an ST or RS badge attached to it?

In a historic move, Ford announced Wednesday it would phase out production of all small cars and sedans in the "next few years", keeping only the Mustang and the upcoming Focus Active - which it characterizes as a crossover.

"Although passenger auto segments have declined over the last number of years, they are still very important", GM's Stevens said, according to CNBC. Shanks said the higher commodity prices were largely to blame.

It will still produce SUVs and pickups as they continue to be popular with customers, but the Fiesta, Taurus, Fusion and regular Focus models will disappear from United States showrooms.

In addition, Ford expects to improve its capital efficiency. Ford is losing money while tying up precious capacity at plants across North America to build cars that fewer and fewer customers want.

Ford also says it will have 16 battery-electric vehicles on the market within the next four years.

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