Amazon Prime Membership Prices Are Increasing. Here's Everything You Need to Know

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They presently have a $1,800.00 target price on the e-commerce giant's stock, up from their prior target price of $1,750.00. The PT would indicate a potential upside of 6.52% from firm's last stock close. "We continue to increase the value of Prime, including speed selection and digital entertainment options".

The new price is effective May 11 for new members.

Investors sentiment increased to 1.29 in Q4 2017. The announcement of a price increase is unlikely to put anyone off. People are hooked on the convenience and service that they get from Prime; it's second to none. Two equities research analysts have rated the stock with a hold rating, fifty-one have assigned a buy rating and one has given a strong buy rating to the company's stock. The stock has a consensus rating of "Buy" and an average price target of $1,602.51. The stock increased 3.60% or $54.66 during the last trading session, reaching $1572.62. 13,024,104 shares of the stock traded hands, compared to its average volume of 5,571,004. The company has a market cap of $736,164.69, a price-to-earnings ratio of 345.63, a PEG ratio of 6.55 and a beta of 1.59. Amazon.com has $2000.0 highest and $105 lowest target. Amazon recently cemented its position at the top of Dealerscope's annual ranking of consumer electronics retailers. Amazon.com had a return on equity of 12.50% and a net margin of 2.04%. Martin Sorrell, the founder of the world's largest advertising company WPP, who stepped down in mid-April, last month saw Amazon in "head-to-head" competition with Google and Facebook.

What is quite interesting about the timing of this announcement is that Amazon just released their first quarter numbers for 2018 and they made $1.6 billion in profits (more than double the amount from past year at the same time).

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There are a few other surprises in the works, which Amazon announced this week. 1,985 shares valued at $2.90M were sold by Jassy Andrew R on Thursday, February 15. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. WILKE JEFFREY A also sold $2.91 million worth of Amazon.com, Inc. Meiji Yasuda Life invested in 10,012 shares or 1.61% of the stock.

A number of brokerages have weighed in on AMZN. Amazon.com's quarterly revenue was up 42.9% compared to the same quarter past year. Green Square Capital LLC lifted its stake in shares of Amazon.com by 7.7% in the 4th quarter.

Prime subscribers spend nearly twice as much on Amazon - $1,300 per year on average - compared to about $700 for non-Prime members, according to Consumer Intelligence Research Partners.

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