Will users love it? Facebook is launching a dating feature

A manager tries the facial recognition technology for starting a'Yungui train a driverless monorail transit system in Yinchuan China 10 January 2018

That was the message Mark Zuckerberg stepped onto a stage in San Jose to deliver on Tuesday, making a commitment to data privacy and security, not just to the thousands of app developers in attendance but to Facebook's 2.2 billion users around the globe, some of whom lost faith over the Cambridge Analytica data leak.

He ran through a slew of new features and products Facebook is rolling out for its various platforms, such as "Watch Party", which gives users a way to watch video content together and chat with each other.

Facebook said it would take a few months to build the update, adding the company would work with privacy advocates, academics, policymakers and regulators to get their input on the new approach.

A dating service could increase the time people spend on Facebook and be a "big problem" for competitors such as Match Group Inc, said James Cordwell, an analyst at Atlantic Equities.

Shares for Match Group Inc, which owns Tinder, OKCupid and Match.com, fell more than 17% in Tuesday trading. He even goes on to dig at popular dating app Tinder, by saying the Facebook dating service is designed for "relationships" instead of "hookups".

The site is also launching a new Groups Tab to make Groups "more central" to the Facebook experience.

Spark Networks LOV.A , owner of JDate and Christian Mingle, also closed 4 percent lower.

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A prototype displayed on screens at the F8 conference showed a heart shape at the top-right corner of the Facebook app. The feature will be completely optional, he added. Conservative MP Collins makes it quite plain that he intends to grill the Facebook CEO over his company's policies. So, dating features won't be on Facebook soon, though you can expect their arrival before too long. The massive hack prompted new questions about privacy levels on the platform, incited a #DeleteFacebook movement by some users and sent Zuckerberg to the Capitol to testify for hours in front of members of Congress. "That's what got the gears turning", he said.

After finding someone you're interested in, you'll then choose a photo of theirs that acts a "conversation starter".

The company is also introducing a "Clear History" tool that lets users delete the information the social network has on them from websites and apps that used Facebook's ads and analytics tools.

Facebook's developer conference comes as the giant faces global scrutiny over the mass harvesting of personal data for use by a British political consultancy, Cambridge Analytica, which worked for Donald Trump's 2016 election campaign. "Your Facebook won't be as good while it relearns your preferences", he said.

On Tuesday morning, Facebook also suddenly began offering users an option to flag every post in News Feeds and elsewhere as hate speech.

Mr. Zuckerberg said the new feature will require users to opt-in and will be built with privacy in mind.

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