Google promises better verification of political ad buyers in US

Chicago Mayor Daley Announces Initiative With Google

The Chocolate Factory, along with Twitter and Facebook, has taken heat for its role in helping both foreign and domestic political groups in the USA covertly spread dubious (some would say "fake") news sites with the aim of influencing election outcomes and swaying public opinion on key issues. Apart from that, Walker announced, Google will release a new Transparency Report this summer.

"Our work on elections goes far beyond improving policies for advertising".

Advertisers will have to provide a government-issued ID or similar documents. The report will focus on election ads exclusively. Google also will require that the ads incorporate a clear disclosure of who is paying for them.

Walker also proclaimed that Google has also introduced Jigsaw Protect Your Elections Toolkit, which can be called as a direct response to the interference of Russian Federation in several elections globally.

We are also working across the industry and beyond to strengthen protections around elections.

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Google has introduced new policies for US election ads across its platforms to improve transparency of political issue advertisem.

Walker said Google is also working with the National Cyber Security Alliance and Digital Democracy Project at the Belfer Center at Harvard Kennedy School to fund security training programs for elected officials, campaigns, and staff members.

"Advertisers will be prohibited from running political ads - electoral or issue-based - until they are authorized". The company will, according to the Washington Post, spend $300 million over the next three years to back the "Disinfo Lab", in an effort to help combat the spread of misinformation and fake news online.

Much has already been said and done about the reported misinformation campaign launched by the Russians during the US presidential election as part of an operation to influence the democratic process. Cambridge Analytica, a consulting company that worked with Donald Trump's election team harvested data from 87 million United States citizens' Facebook profiles, according to The Guardian.

In April, Facebook extended that rule to "issue ads" such as hot-button political topics in the US. This data was later used to profile and influence American voters.

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