Netflix Plans to Launch Priciest Plan Yet

Netflix could soon announce some changes to its pricing schedule with the addition of a fourth plan

It also supports high dynamic range (HDR) and HD audio.

This new tier will cost 16.99 Euros (~$20), an increase of 3 Euros (~$6) compared to the Premium tier, without any new additions.

Netflix is reportedly planning to introduce a new tier of service called "Ultra". However, the upcoming Ultra plan may affect some aspects of the current Premium plan.

At first glance, it doesn't appear that there's a lot of differences between the Ultra and Premium options, but as Polygon points out, some users have noted that the Premium subscription has been brought down to just two screens. If you fork out £9.99 each month you get premium, which gives you 4K streaming on select programmes and up to four screens at once, should you have multiple users in your home or just really love multitasking. Would another price hike encourage you to send the streaming giant packing?

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The spokesperson added that not everyone will see the test taking place, and the company may not even implement the new subscription tier.

Standard is now €10.99 and Base €7.99. Its website says the company may need to adjust prices to "respond to local market changes" such as taxes or inflation. While that is one explanation, it can also be the case that Netflix uses A-B tests and selected different prices for the customer based on that. Sadly, both of those imply downgrading other levels of the service while making the new Ultra tier similar to what's now offered by the $13.99 Premium offering.

According to CNet, a Netflix spokeswoman said that the service is "testing slightly different price points and features to better understand how consumers value Netflix".

HDR is the latest technology to arrive in TVs and creates a wider gamut of colours, allowing for a more vivid image and better contrast. So what does the Ultra tier get you, what do the others lose and is this good news or bad?

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