Kaepernick watches ad's TV debut at Nike HQ

Credit iStock  BruceWiley

Nike announced its campaign featuring Colin Kaepernick on Monday, with an image of the football player's face overlaid with text saying, "Believe in something, even if it means sacrificing everything".

Woods has remained with Nike throughout his professional career, helping it bring golf clubs and balls to the market in the late 1990s and continuing as an endorser of apparel and the brand after Nike left the hard-goods business two years ago.

"If people say your dreams are insane, if they laugh at what you think you can do: good, stay that way", Kaepernick begins.

Wilson, who has a contract with Nike, also applauded the company's deal with Kaepernick. "It's a attractive spot and pretty powerful people (are) in the spot".

Falwell told USA Today that Nike's campaign alone may not be enough to cut ties. "They came out with a campaign that they feel is who they are".

After a tumultuous off-season marked by the league's failed attempt to put the polarizing national anthem protests behind it, the 2018 season kicked off Thursday night with far fewer viewers tuning in than the previous year.

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The College of the Ozarks, a private Christian school in Point Lookout, Missouri, that competes in sports at the NAIA level, said it will remove all uniforms purchased from Nike that contain the brand's logo.

Stills began kneeling during the anthem in 2016 and has been vocal discussing racial inequality and other issues.

Serena Williams, who will play her in ninth U.S. Open final, said last week at the tournament that she was proud of Kaepernick, who was at USTA Billie Jean King National Tennis Center in Queens, New York, to watch Williams play. "I honor the flag".

The former NFL quarterback who has become famous for his kneeling protests of social and racial injustices during the national anthem stars in the ad, which premiered during NBC's broadcast of the season-opening game between the Eagles and Falcons.

"And so, I'm proud of the things that people are doing".

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