Tesla Builds Its Own Car Carriers to Keep Up With Demand

Tesla starts building own car carrier trailers to cope with Model 3 delivery rush

While quarter-end discounting isn't necessarily new at Tesla - and the incentives aren't big by auto-industry standards - there's a greater urgency behind the effort now because of the pressure Musk is under to deliver on his promise that the company will start generating profits in the second half of the year.

We are into the final week of Q3 and Tesla is desperate to sell as many cars as possible, which is why a new delivery service has been introduced called Tesla Direct.

Tesla is even turning to its current Model 3 owners for assistance, asking them to educate new Model 3 customers by providing an overview of the features and functions of the vehicle.

The electric carmaker launched a service called "Tesla Direct", which is a door-to-door direct delivery service in California that was free for customers over the past weekend, and will likely be extended into next week.

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Model 3 buyers who live in the Los Angeles metro area can have their vehicle delivered to their doorstep - whether they're at home or at the office. First, it can not make enough cars, and Musk needs to sleep on a factory floor to help speed up the assembly line.

Tesla finally hit its production numbers of 5,000 Model 3's per week this past summer and it seems as though its deliver process is lagging behind, unable to keep up with Tesla's assembly line output.

Analysts are closely watching not only Elon Musk's Twitter feed, but also the pace of Model 3 production and deliveries for clues if Tesla is meeting its typically ambitious production and delivery targets. Last quarter, Tesla built 53,339 vehicles including 28,578 Model 3s. "If we haven't reached out to you, reach out to us", he said. The tweet results in the soaring the stock by around 11% on the same day, as said Musk, "I am trying to achieve the results where the company can operate at its best and does not have to worry about any short-term thinking and distraction".

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