The Palm phone is a phone for your, er, phone

Palm        Palm

But as the vicious cycle of new becomes old, and old becomes new again proves, these legacy brands never truly die - especially when there's money to be made.

Palm, a California based company, launched its first smartphone Palm Phone. What that means is that it's required to be connected to your smartphone - either Android, or iOS - to function. And, at least while the Verizon exclusivity lasts, likely to sell just as well as the last few Palms that have come before it.

"You have your SUV or minivan, but sometimes you want to take a spin in your sports auto", said Howard Nuk, a co-founder of the startup, Palm Ventures Group Inc.

The phone has little to do with the pocket computers with which the Palm brand created a furor in the 1990s. The Palm is Verizon exclusive and you need to be on an existing plan from Verizon to get this device which will be costing you an additional $10 every month.

Well, the device doesn't make much sense when you consider that Pal is projecting it as a device that will reduce phone usage.

It has the support of USA basketball player Stephen (Steph) Curry who tweeted that he was "hyped to bring Palm back".

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The Palm phone is about 3.8 inches tall (9.7 centimeters) and 0.3 of an inch thick - roughly half the size of Apple Inc.'s iPhone XS Max and the Samsung Galaxy S9+.

As for the specs, the phone has everything you would expect to have in a traditional smartphone, only smaller: Qualcomm 435 processor, 3.3-inch HD display, 12MP rear camera and 8NP front camera, and Bluetooth connectivity.

Palm is offering its latest creation at the price of $349. One important feature is called Life Mode that turns off all notifications, and cellular and WiFi radios while the screen is off. That also means you won't receive calls or notifications unless you're actively using the phone.

Palm is also promoting the device as a large-ish wearable that you can strap on with an armband for workouts. Frankly, you'd probably be better off just buying yourself a $150 Moto G, even if it's not as tiny and cute, and hold out hope that someday, someone will do the small, stripped-down smartphone thing right. It also comes standard with 3GB RAM and 32GB internal storage. It runs on Android Oreo 8.1, and it can install any Android app you want.

The Palm Phone is basically a fancy smartwatch you can't wear.

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