Google makes it easier to delete your search history

Google Brings Privacy Controls a Little Closer to Search

In the recent past, Google has brought changes in the privacy controls and search history that makes it possible to review and delete search history.

Google's search service is great at helping you find stuff across the web, but all your queries also help the company build a profile of you it can use to target you with ads.

France and Spain have previously fined Google as a result of privacy practices, but the firm avoided a penalty from the UK's Information Commissioner's Office (ICO) in 2015 over the clarity of its privacy policies.

In the wake of that incident, Google announced plans to shut down Google+ and promised to give users "more fine-grained control over what account data they choose to share with each app". Especially since that Cambridge Analytica scandal, Facebook has been under heavy scrutiny for months now, and users seem generally more aware of - and concerned about - the fact that their location, interests, and even some discussions might not be very private.

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"A lot of things with Google start with search; it's a good test bed where we see a lot of our users", said Miraglia. From there you can change your Activity Controls and select which pieces of information Google saves to your account. To delete all your Google search history, click the "Delete all Search activity" button. The same capabilities will be added to the company's iOS and Android apps in coming weeks.

The controls let you control the ads you see, review and delete your search history, and more.

Simply put: People are more aware of their personal data and how it can be harvested without their explicit consent and maybe weaponized against them and their own self interests. Contrary to what you might expect, the option is not being hidden away, but will instead be accessible from a Google search.

When will these privacy controls be available?

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