Amazon Reaches Agreement With Apple to Sell New iPhones and iPads

A working iPhone X display                  Sarah Tew  CNET

"We look forward to expanding our assortment of Apple and Beats products globally".

Amazon is signing a deal with Apple to expand its collection of Cupertino's hardware.

Until now, you can only find Apple product listings on Amazon from 3rd party sellers. The only authorised online reseller that Apple has had so far in India is Infibeam. They will join select MacBook models on the Amazon platform.

There's no word on when these listings will go live, but CNET says that listings from independent sellers will be removed from the site after January 4.

Amazon and Apple have entered into an agreement for the consumer hardware giant to sell several of its wares on the marketplace in eight regions just in time for the holiday season. They are advised to contact Apple support (more information, here). Amazon, of course, stands to benefit from increased traffic and sales from people looking to buy Apple devices.

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Some brief items of note worth mentioning include the fact that if you bring in an iPhone X with a cracked display, Apple notes that the issue "will need to be resolved prior to the service" and that there "may be a cost associated with the additional fix". Apple has announced a fix program for affected devices with 128GB and 256GB of solid-state drives. Though Amazon fancies itself a tablet maker, the Fire line doesn't really compete with Apple's own line of tablets, as the former are usually positioned as a budget item rather than a premium, high-end device like the iPad.

It is trailed by eBay, which is in second place with 6.6% of sales.

Amazon said on Friday it would begin selling the most-recent iPhone, iPad, Mac computer, Apple Watch and Apple TV models on its website, along with branded accessories and headphones from Apple's Beats subsidiary.

Alphabet's Google pulled its video streaming app YouTube from two Amazon devices a year ago because of several complaints against the online retailer, including its decision not to sell some of Google's products. The company also doesn't sell Google's Home devices.

But this deal does not include all the products from Apple and an example of one such device would be the Apple HomePod. However, that is all set to change with the latest deal here.

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